Local Students Create Marketing Plan for Upstate Nonprofits

The Marketing students at Greenville Technical College are getting some real-world experience while they're still in school by helping local nonprofits.

Instructor Lisa Papenfus said a different nonprofit is chosen each semester. Most recently, the students worked with the Urban League of the Upstate (Greenville, SC).

The students' assignment is to put together a marketing plan to address any challenges the nonprofit may have.

"It gives them something that as they go on a job interview, it gives them the opportunity to say, 'This is the kind of work I can do for you. I have done this. This wasn't a test, this wasn't a simulation. This is real legitimate work that I've done,'" Papenfus said.

Kim Arnold, Chief Operating Officer of the Urban League of the Upstate said they've already made updates to their website based on the students' recommendations, and they are grateful for the assistance.

"As an older organization, we're getting ready to celebrate our 50th year in the community, we don't focus as much on the new tech-savvy things that are out there. So just having all of those different diverse perspectives shown to us, it was very interesting," Arnold said.

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