Google is Supporting Black Women's Digital Skills with 'Grow with Google' Initiative

By National Urban League
Published12 AM EDT, Thu Apr 24, 2025
Black Women Tech.jpeg

During the 2021 Essence Festival of Culture’s Wealth & Power experience, Essence Senior News & Politics Editor Malaika Jabali spoke with Executive Vice President of Customer Care with Google, Cassandra Johnson.

During the segment, the two discussed the initiative “Grow with Google,” what the tech giant is doing to help Black women develop and hone their technological skills, and why it’s important that Black women help other Black women.

“Grow with Google” is our economic opportunity initiative. Over six million Americans have trained in digital skills since 2017 through a network of more than eight thousand amazing partner organizations including local libraries, schools, sororities and nonprofits. In my organization in particular we work to leverage to grow Google workshops through our partnership with urban league affiliates to train participating small businesses and digital skills.”

“When those opportunities are available to everyone…then communities across the country can achieve their full potential. It is critical that we meet Americans where [Black women] are at…and that’s important to us,” Johnson said.

The Google executive said the “Grow with Google” initiative was created by Black women.

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