Comcast Commits $100M to Multiyear Plan to Fight Inequity

Comcast CEO Brian Roberts on Monday said the company is committing $100 million to fight social injustice and inequality.

In a memo to employees, he said the funds — made up of $75 million in cash and $25 million in media — will be part of a multiyear program. The announcement comes as media and entertainment companies respond to surging national protests and heightened focus on racial injustice in recent weeks since the killing of George Floyd by Minneapolis police.

NBCUniversal’s Chief Diversity Officer Craig Robinson will spearhead the efforts along with with Roberts at the corporate level and coordinate with business leaders across Comcast, NBCUniversal and Sky “to build programs, allocate resources and partner with national and local organizations to drive meaningful change.” Efforts will focus on grants to social justice organizations; diversity and inclusion in advancement and hiring; using plaforms from NBC News to X1, Flex, Peacock and Sky to promote and amplify multicultural content; scaling up programs that provide digital skills training to low-income young people and adults; and allocating funds to help small businesses owned by people of color that have been affected by extended closures in the wake of COVID-19.

We will partner with, and provide significant grants to, organizations working to eradicate injustice and inequity. Organizations will include but not be limited to: the National Urban League, the Equal Justice Initiative, the National Association for the Advancement of Colored People, the NAACP Legal Defense Fund, the National Action Network and the Community Justice Action Fund.

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