African Americans Organizations Join Forces for 2020 Census Campaign

The National Coalition on Black Civic Participation is joining forces with several national and state organizations to launch a social media campaign to get African Americans to fill out the 2020 census.

The National Coalition on Black Civic Participation’s Unity Diaspora Coalition, the National Urban League’s Black Census Roundtable, and more than 40 national and state-based partner organizations have launched Black Census Week. A weeklong social media initiative focused on promoting and encouraging the black population (native and foreign-born) to participate in the 2020 Decennial Census by being counted via online phone or mail before Census Day on April 1.

“Count Me Black!” is the theme for this year’s initiative and it aims to aggressively utilize a variety of social media platforms to get African Americans to fill out the census.

The initiative originally contained door knocking and getting in front of people but turned to social media due to social distancing guidelines set due to the coronavirus outbreak.

African Americans, immigrants, LGBTQ+, children, and the elderly have been historically undercounted in past census counts. This has led to millions of federal dollars diverted away from hundreds of programs that support African Americans.

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