'Small Unites' National Initiative to Boost Minority Owned Businesses

Small Unites, a national initiative to provide immediate support for American small businesses facing immense economic challenges, launches today. Small Unites is an advocacy program designed to rally consumers and communities across the country to champion the local small businesses they love and uplift them as they look to re-emerge and thrive in the new normal. By visiting smallunites.org, any consumer can make cash donations, buy products and services and promote their favorite business on social media platforms. Consumers can also start their own fundraising initiatives for their preferred small businesses.

Representing a $50M collective investment of time, resources and donations, this diverse coalition of brands, industry executives, media partners and local leaders has come together to create Small Unites to uplift the small businesses that enrich our communities and that account for nearly 50 percent of private industry employees in the U.S.1 Capital One Business, GoFundMe, HundredX, the National Urban League and Ogilvy have united to help consumers take immediate action, in the easiest way possible for them, and financially support the small businesses they love and rely on, deepening the consumers' sense of community and optimism.

Small Unites is designed to meet people where they are, with limitless opportunity for participation. The program offers easy, actionable, and effective ways to help reinvigorate small businesses across America. To make a big impact, everyone just needs to do one small thing. 

Donors will also have the option to support the National Urban League's Entrepreneurship Center Program, through which consumers can find minority-owned businesses in their local communities to support. The National Urban League's Entrepreneurship Center Program provides minority entrepreneurs across the country with training, mentoring, and technical assistance to help their businesses expand and thrive. Contributions from donors will enable these entrepreneurs to establish new ventures, continue to grow their businesses, and create and preserve jobs.

To read the full article, click here.