This Nielsen SVP is Making Sure Brands Recognize the Power of African American Consumers

By Alisa Gumbs, Black Enterprise

Cheryl Grace has spent the last 15 years with Nielsen, the company perhaps best known for TV ratings. But it—and she—do so much more. As the senior vice president of U.S. Strategic Alliances and Consumer Engagement, Grace is the creator of the Diverse Intelligence Series, the premier source of data about multicultural consumer markets. She recently sat down with Black Enterprise to give us exclusive insight about African American consumers and their latest report, It’s in the Bag: Black Consumers Path to Purchase.  To read the full interview Click Here.