gener8tor's ‘gBETA Urban League’ Accelerator to be Housed in Black Business Hub

Madison's gener8tor has joined a seemingly growing roster of companies looking to support or take up space inside what could soon be a business hub for Black entrepreneurs on the city’s South Side.

A Downtown-based startup founded in 2012, gener8tor now has more than 40 accelerator programs available to early-stage companies across the United States and in the small European country Luxembourg. The programs also support musicians, artists, investors and universities.

The Black Business Hub, a $25.3 million construction project recently put forth by the Urban League of Greater Madison (Madison, WI), would be the city’s first Black-led enterprise center — an 81,000-square-foot, four-story building at the corner of Park Street and Hughes Place.

Gener8tor has partnered with the league to launch “gBETA Urban League,” an accelerator that will establish and grow Black-owned businesses, and would take up office space inside the Hub once constructed, said managing director of gBETA programming and social impact Lauren Usher.

The Hub is also set to include space storefronts, pop-up vendors and even a shared commercial kitchen.

The Urban League approached gener8tor last August to form gBETA Urban League, Usher said.

Urban League CEO Ruben Anthony said gener8tor has a “nationally ranked reputation” for its services, which he thought would be valuable to the Hub.

Usher said gener8tor is now actively searching for a director to lead gBETA Urban League, which will launch initially as an online program in early 2022.

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