Roland “Ro” Coit
Roland is the owner of highly acclaimed sneaker boutique, Burn Rubber. Coit realizes the importance of collaborating with different companies and creating an association to further the common interests of the members. In the beginning companies viewed the store as an urban entity until the store was featured in the Northwest Airlines SkyMiles Magazine and took the store all over the world. From there, Roland has partnered with other brands such as Heineken, Reebok, and Fila to name a few.