City Partners with Urban League for NJ Census Awareness Day

The city hosted high school seniors from across the region for a special Census Awareness Day event on Saturday, leveraging a partnership with the Urban League Guild of Essex County (Newark, NJ) and the New Jersey chapters of the Urban League Young Professionals as part of an ongoing effort to ensure Newark is counted in the 2020 census. 

Held at Rutgers-Newark Business School, the event invited students to learn about college choices along with census job opportunities through a day of workshops, orientations and activities. The city hopes it can influence more parents to participate in the census by educating youth.  

Lolitta Kirby, president of the Essex County branch of Urban League, said that as part of the NJ Census Awareness Day event, participating students were asked to compete in a video contest demonstrating the importance of the census. The winners will have a chance to appear in the city’s upcoming census commercial. 

“For our programming, the idea is to make it fun and engaging, especially for young people. We have completed mixers where we communicate [information about the census] to youth. It’s about unity,” Kirby said. 

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