James Lindsay

Philadelphia native, James Lindsay, graduated from Cheney University with a Bachelor of Science degree in Marketing. He initially developed his marketing skills while serving as a manager in the consumer products industry for Johnson Products, an ethnic hair care company, and Warner- Lambert. These experiences, and his desire to own a business, empowered him to start Rap Snacks, Inc. in 1994. The initial success of Rap Snacks helped solidify a co-marketing agreement with Universal Records. The deal consisted of advertising Universal’s Artists on all Rap Snacks bags. Eventually the company grew into a five-million-dollar business selling mostly twenty-five cent bags of chips.

In 2001 Mr. Lindsay decided to expand his product line by purchasing a snack foods line called “Mr. G” snack foods. Mr. G was a locally owned Philly brand that was best known for its hot and barbeque cheddar flavored chips. In 2007, Mr. Lindsay launched Soulful Foods, Inc. The first product launched under Soulful Foods, Inc was a venture between Mr. Lindsay and Sylvia Woods, the “Queen of Soul Food”. Mr. Lindsay has been in the consumer marketing industry over 17 years. In 2010, Mr. Lindsay continued to be an big influence in the music marketing industry; guiding platinum selling recording artist, Meek Mill by connecting his brand with corporate America and securing brand deals with companies such as, PUMA, Monster Energy Drink, and Ciroc. As well as partnering with Monster Headphones to help create the Monster’s 24k Headphones. Mr. Lindsay also assisted Meek Mill in growing PUMA’s business an additional 200 million over a five-year period. He’s also worked with Master P and his family.

Over the past 12 years he has been featured on “CBS Morning Show”, ABC’s “The Jimmy Kimmel Show”, BET, Fox News, People Magazine, The “Tavis Smiley” Show, Black Enterprise, Forbes, and Entrepreneur Magazine. He was also recognized by Business Philadelphia Magazine as “Top 100 People to Watch”