Census 2020: "Making Black Count" During a Global Pandemic
Census Day 2020 came April 1. The global coronavirus pandemic was worsening. It had already forced social and economic shutdowns across America.
Since then, all the major African-American community-based organizations, political leaders and other advocates in California — concerned that there may be an undercount of Black Californians during the 2020 census count — have found themselves grappling.
Under a statewide shelter in place order, those groups have been working overtime, rejiggering outreach strategies from a boots-on-the-ground game to expanding online get-the-word-out campaigns — most of their social media content identifiable by the hashtag #MakeBlackCount.
Their goal, leaders say, is to ensure every Black household in California accurately completes its 2020 Census form.
Their hard work is paying off.